#81.
Which of the following refers to making the right products available at the right place at the right
time?
A
promotion
B
advertisement
C
distribution
D
pricing
Answer: distribution
#82.
Which of the following function is primarily concerned with making goods available at the proper
place?
A
storage function
B
transportation function
C
processing function
D
standardization
Answer: transportation function
#83.
What marketing function is responsible for the job of collecting, interpreting and disseminating the
large variety of data necessary to the smooth operation in the marketing process?
A
Standardization
B
Risk-bearing
C
Market intelligence
D
Financing
Answer: Market intelligence
#84.
Those individuals or business concerns that specialize in performing the various marketing
functions involved in the purchase and sale of goods as they moved from producers to
consumers.
A
Consumers
B
Processors
C
Framers
D
Middlemen
Answer: Middlemen
#85.
They are considered the “actors” in the system who perform vital functions but sometimes they
gate the ire of the producers, consumers and the government:
A
Producer subsystem
B
Environment subsystem
C
Functional subsystem
D
Channel subsystem
Answer: Channel subsystem
#86.
This function involves in solving the problems of when, what and where in marketing.
A
Exchange function
B
Marketing function
C
Facilitating function
D
Physical function
Answer: Physical function
#87.
Which of the following terms best applies to a single seller market?
A
monopsony
B
oligopsony
C
oligopoly
D
monopoly
Answer: monopoly
#88.
Which of the following forces in marketing determines the market price of agricultural products?
A
Law of comparative advantage
B
Forces of supply
C
Law of supply and demand
D
Forces of demand
Answer: Law of supply and demand
#89.
Which of the following items is a technique of forecasting price of a product?
A
Trial and error
B
Statistical analysis
C
Time series analysis
D
None of these
Answer: Time series analysis
#90.
Firm A produces Product X with a total cost of production of P15/unit. The said firm desires to
have a profit of P 8/unit. How much is the mark up price of the product?
A
P 25
B
P 7
C
P 23
D
P 20
Answer: P 23
#91.
Which of the following terms is defined as the personal and impersonal process of assisting a
prospective customer to buy a commodity?
A
Promotion
B
Advertisement
C
Distribution
D
None of the above
Answer: Promotion
#92.
It is the oral presentation of the product wherein the marketer sometimes goes from house to
house to influence prospective customers to buy his products.
A
Sales promotion
B
Personal selling
C
Publicity
D
Advertising
Answer: Personal selling
#93.
What term best applies to activities concerned with the physical supply of the products including
transportation, storage and physical distribution?
A
Financial
B
Facilitating
C
Transactional
D
Logistical
Answer: Logistical
#94.
If a retailer purchased tomatoes from a wholesaler at P 15 per kilogram and sold them to
household consumer at P 20 per kilogram, the percentage mark up could be:
A
133 %
B
25 %
C
33 %
D
75 %
Answer: 33 %
#95.
Consider the following data for cabbage:
Farm-------------------------P 12/kg
Retail price-----------------P 18/kg
Marketing cost-------------P 0.65/kg What is the farmers share?
A
80 %
B
50 %
C
67 %
D
33 %
Answer: 67 %
#96.
It refers to all services, activities or functions involved in moving the farm products from the point
of production to the point of consumption:
A
Distribution
B
Trading
C
Marketing
D
Transportation
Answer: Marketing
#97.
Which of the following is not a component (sub-system) of marketing system?
A
market channel
B
producer
C
consumer
D
none of the above
Answer: none of the above
#98.
The behavior pattern of a firm in the industry.
A
marketing charges
B
marketing performance
C
market conduct
D
market structure
Answer: market conduct
#99.
A component of the marketing margin that refers to the returns to the various factors of
production used in providing the processing and marketing services rendered between the
farmers and consumers.
A
Marketing charges
B
Processing cost
C
Marketing cost
D
Net return
Answer: Marketing cost
#100.
A soil chemical property which largely controls nutrient availability and microbial activities